The journey towards 100% responsibly sourced wool

IKEA is committed to transform to 100% responsibly sourced wool by 2025. To show how they work towards this goal and to inspire others to follow IKEAs lead in taking responsibility for improving animal welfare, Oddway went to New Zeeland and India to make a documentary film following the production of a rug – from the sheep to the spinner and the factory.


The film was cut into several lenghts and SOME-formats in order to suit each different channel.