Something that you don´t think is relevant today can have a big impact on the future. The more information you have about the world, the easier it is for the company to take necessary actions and to create better solutions for their customers.
Stena Line calls it ’The Butterfly effect’. This is achieved by gathering, analysing and merging information and connecting small bits of information into a bigger picture.
The challenge with the production was to show things that doesn´t exist today. To make all employees understand the steps needed to be taken in order to progress as an organisation.