Is it possible for people to understand what it is really like to be homeless?
This was the challenge in the making of Gothenburg’s charity organisation Stadsmissionen’s Christmas campaign, which focused on collecting money for a new emergency shelter for Gothenburg’s homeless.
The experiment Five minutes of homelessness gave a number of people a virtual reality taste of the things homeless people experience every day: the violence, the hopelessness, the vulnerability and the loneliness.
The participants watched a five-minute film with a 360-degree perspective. The reactions and emotions they displayed while watching were filmed, and they were later asked to describe how the experience had altered their view of homelessness.
Overall, the campaign was very successful and the film has clocked over 120,000 views on YouTube.
The film was awarded with a 50W at the 100W-competition.