Estrella’s primary target group is young men. Prior to the launch of the new product ”Västkust chips”, Oddway produced a number of films that should create curiosity in the target group through a humorous sequel with a high recognition factor. How did it go on the picknick…? Who saves the day …?
The three films were shown in bought media channels on the web, as well as on Estrella’s own social platforms. The success rate has been very high. For example; they have had a completion ratio of 81% for the prerolls on You Tube. This means that 81% of those who started watching the film, chose to continue after the first 5 seconds and watched it to the end.