Vagifem is a treatment for dry mucous membranes in the genital area. A subject that for many people is hard to talk about. So how do you do a commercial on a sensitive subject while protruding the TV screen?
The answer was humor. By playing with the idea that a dry vagina would be the most natural topic of conversation at a nice dinner.
The film is part of a larger campaign and has been extensively used in TV4 all channels. It also won a Global Award in one of the most coveted communication prizes in Healthcare & Wellness.