IKEA of Sweden

IKEA is one of the best-known companies in Sweden with thousands of people visiting its head office in Älmhult.

The heart and soul of the company is IKEA of Sweden (IoS), where products are designed and created before being offered to IKEA’s customers world-wide.

Oddway was commissioned to make a light-hearted, informative presentation of IoS and its business, the thinking behind all IKEA products and the philosophy behind their design.

The result was an entertaining film in which we made the most of the modern, creative settings. The viewer is guided through the story by the female presenter.